Pricing Your Pizzas Right: What Should You Charge?

The Good Crust, featured at Kennebec River Brewery & Pub in West Forks, ME.

At The Good Crust, we’re not just passionate about creating high-quality, locally sourced pizza dough, we’re also committed to supporting our partners in launching and maintaining successful pizza programs.

A key element of any food service business's success is effectively pricing products to balance customer satisfaction with profitability. We frequently assist new and existing customers in navigating the complexities of pricing, particularly when setting the right price for whole pizzas.

Our customers vary widely in their settings and target markets—from local eateries to upscale breweries—and each has its unique clientele and an extensive range of topping selections. Understanding the demographic and local market trends is crucial in determining a pricing strategy that meets the needs of diverse customer bases without compromising on quality.

Whenever possible, we encourage our partners to harness the value of other local sourcing by selecting toppings and cheeses from nearby farms and producers. Purchasing these ingredients in bulk during peak seasons allows you to save while ensuring the use of the freshest possible components. We’ve found that embracing this strategy enhances the overall quality of your offerings and aligns with the growing consumer demand for responsibly sourced and community-focused products.

Here’s how some of our partners have successfully priced their offerings:

16” Pizzas

• Every Friday, we serve pizza to the local community in Canaan, ME, and charge:

  • Cheese pizza: $18

  • Pepperoni pizza: $21

  • Specialty meat: $24.95

  • Specialty vegetable: $24.95

• Strong Brewing, Sedgwick, ME:

  • Cheese pizza: $18

  • Pepperoni pizza: $21

  • Specialty pizza: $24.95

12” Pizzas

• Flight Deck Brewing, Brunswick, ME:

  • Cheese pizza: $17

  • Specialty pizza: $19-20

• Kennebec River Brewery & Pub, West Forks, ME

  • Cheese pizza: $15

  • Specialty pizza: $16.25-21.25

• Miller’s Table, Skowhegan, ME

  • Cheese pizza: $18

  • Specialty pizza: $19-26

Each price point reflects careful consideration of local market conditions, customer expectations, and ingredient costs. We aim to help each partner find their ideal pricing structure to maximize customer satisfaction and business sustainability, so please get in touch if we can help.